#NotAlright Campaign

In collaboration with the Women's Interval Home and Sexual Assault Survivors Centre, we set out to create a compelling campaign that would raise awareness for both organizations and promote a series of educational video content. We proposed a cohesive campaign that united both organizations under a shared story "#NotAlright". The campaign kicked off with two impactful ads designed to grab attention and direct audiences to the campaign site, where they could delve deeper into the content produced by both organizations.


— Brand Identity

— Creative Direction

— Creative Production

— Web Design

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The Outcome

The final campaign surpassed expectations, delivering on our commitment to create a thought-provoking piece that authentically represented the traumas and experiences of survivors. Within just the first few days, the campaign content was organically shared over 100 times within the community, igniting conversations and spreading awareness.

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Working with TMMRW Inc. was seamless. They completely understood our needs and the impact we hoped to achieve. The 10-video series hits all the necessary emotional and intellectual points to drive home the issues of domestic and sexual violence and human trafficking. Highly recommend this team to meet your business needs!

Jennifer Vansteenkiste PhD.
Executive Director, Women's Interval Home of Sarnia-Lambton

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