Through workshops and discovery sessions, our brand strategy team works with you to dig deep into the decision-informing principles that we make in brand strategy.
Crafting your identity is far more than just the logo. Brand identities are shaped by your voice, customer experience, spaces and product or service.
Brand Identities evolve and change, just as companies do. Our team continues to provide brands with expertise, leadership and design services as their brands grow and evolve.
Uncovering the core values, mission and vision of your company through a series of workshop exercises, with founders or executive teams. All of this was designed in a way to best capture a brand's raw DNA.
Discovering a brand's identity requires a deep understanding of how we want to be perceived by customers and compared to competitors. We conduct an extensive amount of research of the market as well as similar markets or industries. We use this to inform a data driven strategy that will actually work.
There is always more than one way to skin a brand. Sometimes more than one way could, in theory, be effective. So we explore any option with high potential of success and evaluate them with you, peers or focus groups.
How brands communicate their identity visually can radically influence a customer. We’re visual creatures, which is why we craft an identity that communicates everything we want it to, before the customer even says hello.
We provide our clients with a comprehensive, visual design system and manual. These items illustrate inappropriate usage, guidelines for tone of voice, imagery, social media, typography and more. We call these brand bibles and every brand is unique.
Your brand will continue to require new creative assets, collateral and more. If you don’t have the resources to create these items internally, our team can continue to support these projects on an on-going basis.