Upon hearing the founders' story and the challenges they aimed to address, our team recognized the potential of using a content-driven strategy to achieve their goals. We pitched the creation of a campaign we called "A New Path." A documentary that would not only educate the community about the impact of our vehicle-centric society but also dive into the fascinating history of Sarnia and other similar communities.

NuSarnia debuted the documentary at a very well attended private screening event. The documentary garnered overwhelmingly positive reviews and effectively serves as a marketing tool for NuSarnia, utilizing the power of storytelling to engage and inspire. The campaign videos have earned over 60,000 views and counting.