Working closely with Essential Accessibility's executive and marketing teams, we developed a strategic and comprehensive wireframe to optimize for website conversions. Our process involved a indept competitive analysis, evaluating the homepages of other web accessibility organizations. This provided valuable context for our design team to make recommendations.

The result? A captivating new homepage design that gained buy-in from marketing, product, and executive teams. This design seamlessly communicated the company's mission, product offerings, and marketing strategy. Shortly after project completion, the company received an impressive $55 million investment from KKR. While they have since merged with Level Access, they continue to rely on the design system and web design work we provided.