Vita - Home

Vita is a leader in developing products that improve outdoor spaces. From garden beds to pergolas, you can find their products in stores like Costco and Lowes across North America. We worked with the brilliant marketing team at Vita to create a brand film that would tell the story of their slogan — 'Your home is our passion'.

  • Video Production
  • Creative Direction

The Creative Process

Just like any other film we produce, we start with story. In this case, we were working with an incredible storyteller from the Vita team who came to us ready with a script and a vision. We worked closely with their team to further develop how everything would play out with the scenes and characters. Filming outdoors comes with its own challenges — like having to reschedule a shoot five times due to weather.

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The Result

It was worth the battle with nature to arrive at the end result — a story-driven film that went behind the curtain of the lives of everyday people and showed how Vita's products help to make home feel like home. Both of our teams were very happy with the end result and it provided Vita with a film that would tell their story on their website, social, and Amazon storefront.

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"Love it! This film is going to have such a strong connection and impact with our market audience. The visuals aligned beautifully with the vision I had for this film."

— Kevin, Head of Marketing

A New Path

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