Materra is the product of thoughtfully following the steps of our process from start to finish. Through full day workshops and discovery we were able to unearth insights that informed the business model, target market, core values and strategy. From there our team worked through naming, visual identity, logo design and followed the brand project immediately with an E-commerce design built in accordance with the brand standards.
During our discovery we helped the founders determine the segment of the market to focus their efforts with the brand. As a smaller start up, and first time online sellers, it was obvious success would come much easier by finding an undeserved niche that we could serve well and build a brand around that market. Our team prepared a comprehensive research document which included analysis of consumer trends, competitive research and other market data. Once we aligned the companies core values adjacent to these market gaps it was clear this brand would be crafted for women's wellness and supporting the cornerstone of the family unit, mothers. Our team work internally on naming and presented the client with Materra, a name that was inspired by the core values of the company, the customer avatar and the product itself. It was a unanimous yes.The rest of the design process continued in alignment with our core brand strategy.
— John Brough (Materra Co-Founder)