With only being open less than a year, Los Puntos has effectively crafted an identity through the use of it’s skull logo. Through its unique design and the bright vibrant interiors of the restaurant the mood was already set, it just needed a clear direction. With a refreshed identity we started to tackle key customer touch points like the menu to solve existing problems and enhance the customer experience.
As one of a few mexican restaurants in the area, Los Puntos was looking for ways to stand out and market it’s delicious menu. The team wanted to showcase the fresh ingredients they use daily to create their flavour packed, authentic mexican tacos. We thought what better way to do that then a promo video giving customers an intimate look at the process.
The site for Los Puntos was a great example of giving the people what they want… the food! There was no need to over complicate the design, we built the entire experience around their delicious menu. Between entrees, apps, drinks and specials the menu had nearly 100 items so we built an interactive menu that’s quick and easy to navigate without leaving out any details.