We worked with Gordons through brand workshops to identify its core mission of helping its customers experience the coast of Sarnia-Lambton. We helped Gordons craft a brand that paid homage to their family brand Gordons Shoreline maintenance while also conveying the exciting action packed fun of Watersports. We struck a balance between fun and safety as both are critical for a brand that customers can trust.
It's hard to beat a shoot that involves Jetskis and Giresi's pizza. Our team took our gear out on the beautiful Sarnia Bay with the Gordons team. The result was a brand film that fully encapsulated what it's like to spend a day at Gordons Watersports from the perspective of various people in their demographic. On launch, the video captured thousands of views and helped to position Gordons with a positive brand voice for their family-run business.
— Taylor Gordon